Lead generation, or prospecting, is the first real task that gives businesses the necessary revenue advantage. Its goal is to find the right person to engage, with the chance of converting them into actual paying customers.
Muraena AI has emerged as a fresh player in the sales intelligence space, with a promise to simplify lead generation for startups and small businesses. Its AI-powered approach achieved renown due to its high-quality lead generating advantages.
This comprehensive guide explores what Muraena AI offers, examines its limitations based on real user reviews, and compares the top 5 alternatives including AnyBiz, Seamless AI, SalesForge, Cognism, and Apollo to help you make an informed decision for your sales prospecting needs.
What is Muraena AI and how does it work?
Traditional lead generation databases often rely on complex filters and manual searching. A problem that gave rise to a solution that many businesses are starting to rely on: AI Lead Generation.
Amongst these solutions is Muraena AI, a lead generation platform powered by AI, which helps find leads with its database and lead search.
Key features of Muraena AI
- AI-powered lead search: Muraena’s standout feature is its natural language search capability which saves you from the trouble of navigating through countless filters and lets you find your ideal customer profile (ICP) by simply describing them in simple language.
- Comprehensive database: Muraena offers an extensive database that contains over 720 million personas, giving its users plenty of coverage to unlock potential opportunities.
- Advanced company and sales intelligence: Muraena provides data on funding stages, and offers insights across a wide array of topics and categories helping which companies are looking for solutions that are compatible with your business.
Why consider Muraena AI alternatives?
There is no doubt that Muraena AI shows promise when it comes to its features. Its pricing structure is also ideal for businesses with limited resources. But there are still some limitations.
So although its features can be impressive for some businesses, it may not be perfect for everyone. Here are some of the reasons why you may find yourself looking for an alternative to Muraena.
Limited maturity and feature set
Multiple users on G2 and Capterra note that Muraena is “not yet as mature as their competitors” and that “some advanced functionality and more integrations would be nice to have.” The platform appears to be in its early development stages, which means you might encounter missing features that are standard in more established tools.
Missing essential features
Customer reviews consistently highlight several absent capabilities:
- No CRM or file enrichment features
- Inability to save searches within the platform (export-only functionality)
- Limited integration options with other sales tools
Data coverage limitations
Users on Capterra mention that “it’s only possible to use the service by logging in with your Google account,” which could be inconvenient for teams who don’t use Google’s email services.
Early-stage development
As one reviewer noted, “Muraena is only at the beginning of their development, more features and search capabilities will be nice to have.” This suggests that while the foundation is solid, the platform still has significant room for growth.
Customer reviews from major platforms
G2 Reviews: 4.9 out of 5 stars (22 reviews)
Positive feedback:
- “Their AI search turned out to be helpful with finding people from narrow and new markets”
- “Muraena’s contact data quality is on par with most of the top tier industry data providers”
- “The pricing plans perfectly aligned with our budget for lead generation”
Concerns raised:
- Platform maturity issues
- Need for more advanced functionality
- Limited integration ecosystem
Capterra Reviews: 5 out of 5 (4 reviews)
Users on Capterra appreciate the platform’s simplicity but note areas for improvement:
Positive comments:
- “It takes minutes to find leads you wanted and export them”
- “Very easy to use and it’s both more time-effective and cost-effective than other market players”
- “Unique search features like keywords search, technographics, buyers intent”
Common complaints:
- “They don’t have chrome extension to find contacts directly on LinkedIn”
- “The most crucial is that it’s not possible to save searches within the platform, but only export them”
- “Few integrations/partners are available. Prepare to deal with CSV files in some cases”
Top 5 Muraena AI alternatives for sales teams
AnyBiz
AnyBiz stands out as a comprehensive AI-powered sales automation platform that goes beyond traditional lead generation to offer end-to-end prospecting, engagement, and conversion capabilities.
Key features
- AI sales agents: AnyBiz’s flagship feature is its autonomous AI sales agents that handle the entire prospecting workflow from lead generation to meeting scheduling. These agents create personalized, multi-channel outreach sequences for each prospect without requiring constant human oversight.
- Multi-channel engagement: The platform operates across three primary channels:
- Email outreach with AI-generated personalization
- LinkedIn messaging and engagement
- AI-powered phone calls for outbound prospecting
- Extensive prospect database: Access to over 400 million prospect details enables highly targeted campaigns. The AI system can contact up to 8,000 new prospects monthly through automated multi-channel outreach.
- AI-powered personalized landing pages: A unique feature that automatically creates custom landing pages during your follow-up process for each prospect, displaying their name, company information, and contextually relevant content to increase engagement.
- Pipeline management: The Pipeline View feature offers an intuitive layout for reviewing potential deals, while the comprehensive dashboard showcases all AI agent activities including emails sent, LinkedIn posts created, and overall sales analytics.
- Personalization capabilities: You can use AnyBiz’s personalization capabilities to provide instructions and scripts to update your communication and policy patterns. Instructions can be customized to match your brand’s tone, communication and across voice style, to avoid suspicious patterns. Here are a few ways to personalize the instructions for your needs
- Communication tone: You can instruct the agent to develop the tone that aligns with your company’s values. You can either tell it to be more formal, professional, friendly or conversational.
- Handling objections: You can specify how the agent should respond to certain objections or questions.
- Focusing on client problems: Specify what the agent should ask to understand the client’s specific needs, giving the AI agent the ability to dig deeper into the problem.
Related Reading: The Future of B2B Sales with AI: Moving Beyond Automation to Hyper-Personalization
Pros
- Fully autonomous operation requiring minimal manual intervention
- Comprehensive multi-channel approach (email, LinkedIn, phone)
- High level of personalization across all touchpoints
- Turnkey infrastructure including email warm up, mailbox settings, and deliverability tracking
- Strong human support team to assist with implementation
- Access to massive prospect database
Cons
- Advanced pricing structure ideal for scaling
- Automated features are purely focused on sales and outreach
ZoomInfo
ZoomInfo is one of the most established players in the B2B sales intelligence space, offering extensive data coverage and advanced features for enterprise teams.
Key features
- Massive contact database: Access to over 100 million verified B2B contacts with comprehensive firmographic, technographic, and demographic data. The platform maintains one of the industry’s largest and most accurate databases.
- Intent data and buyer signals: ZoomInfo’s Streaming Intent solution provides real-time visibility into when companies are actively searching for products and services, allowing sales teams to prioritize purchase-ready leads.
- AI-powered copilot: The recently launched Copilot feature leverages AI to provide real-time account insights, generate personalized emails, and recommend optimal actions for sales reps. It creates buying groups aligned with ideal customer profiles based on real-time signals.
- Sales engagement tools: Built-in capabilities for creating email sequences, making automated follow-ups, and conducting sales calls directly within the platform. The system includes conversational AI that analyzes calls in real-time.
- Advanced search and filtering: Over 200 search filters including company size, industry, technology stack, revenue, funding stage, and hiring signals enable precise targeting.
Pros
- Industry-leading data accuracy and coverage
- Powerful intent data and buying signals
- Comprehensive all-in-one platform reducing need for multiple tools
- Strong integrations with major CRMs and sales tools
- Advanced AI capabilities through Copilot
- Excellent for enterprise-level prospecting
Cons
- Extremely high pricing that excludes most small to medium businesses
- Complex credit system that can be difficult to predict and manage
- No monthly payment options (annual contracts only)
- Credits can be depleted quickly with heavy usage
- Steep learning curve for new users
- Geographic coverage varies (strongest in North America, weaker in some other regions)
Related Reading: Top ZoomInfo Competitors: Exploring the Best Alternatives for Lead Generation in 2025
SalesForge
SalesForge is a modern cold outreach platform that uniquely combines human-led campaigns with AI-powered personalization and autonomous AI agents.
Key features
- AI-generated personalization: SalesForge uses advanced AI to create completely unique, personalized emails for each recipient. The platform analyzes prospect data and generates tailored messaging at scale without generic templates.
- Agent Frank (AI SDR) The platform’s AI sales development representative handles prospecting, email crafting, and meeting booking autonomously. Agent Frank operates in two modes:
- Auto-Pilot: Fully automated campaign management
- Co-Pilot: AI suggests actions while keeping reps in control
- Unlimited mailbox management: Connect unlimited mailboxes from Google, Outlook, or via SMTP. The platform includes automatic mailbox rotation and warm-up capabilities to maximize deliverability.
- Multi-channel sequences: Create automated sequences that combine:
- Email outreach
- LinkedIn messaging (unlimited profiles)
- Social actions (profile views, connection requests)
- Coordinated follow-ups across channels
- Email infrastructure management: Built-in tools for domain warm up, IP rotation, and deliverability optimization ensure your emails reach primary inboxes rather than spam folders.
- Advanced analytics: Comprehensive performance tracking with real-time metrics on email opens, clicks, replies, and conversions. Built-in A/B testing capabilities help optimize campaigns.
Pros
- Highly affordable compared to enterprise alternatives
- Unlimited mailbox connections and email warm up
- Strong focus on email deliverability
- Flexible approach (can run human-led, AI-led, or hybrid campaigns)
- Excellent multi-language support (20+ languages)
- Responsive customer support with weekly feature updates
- Native integrations with popular tools
Cons
- Learning curve for advanced features
- API access only available on higher-tier plans
- Limited integration options compared to some competitors
- Email validation credits are capped per plan
- Agent Frank requires demo and separate pricing
Know more about SalesForge here: Salesforge.ai: Features & Alternative
Cognism
Cognism is a premium B2B sales intelligence platform particularly strong in European markets, offering GDPR-compliant data and phone-verified mobile numbers.
Key features
- Diamond Data® – phone-verified contacts: Cognism’s signature feature provides phone-verified mobile numbers with an 87% connect rate which is nearly 3x higher than the industry average of 30%. This dramatically improves cold calling success rates.
- Global B2B database: Access to extensive contact and company data with exceptional coverage in EMEA (especially UK, France, Germany), United States, and APAC regions.
- Intent data (powered by Bombora): Partnership with Bombora provides access to a community of 5,000+ B2B websites, tracking topic interest and identifying purchase intent across numerous categories
- Signal data: Real-time alerts and insights including hiring trends and job changes, funding rounds and acquisitions, executive appointments, and company expansions.
- AI-driven segmentation: Advanced AI capabilities for refined targeting and audience segmentation based on multiple data points.
- Chrome extension: Seamlessly pulls and verifies contact details while prospecting on LinkedIn Sales Navigator or company websites.
- CSV enrichment: Upload outdated prospect lists for on-demand or scheduled enrichment, automatically filling in missing contact information.
- GDPR and compliance: Strict adherence to GDPR and CCPA regulations, with phone numbers checked against 13 global Do Not Call (DNC) lists for compliant outreach.
Pros
- Exceptional data accuracy, especially for European markets
- Industry-leading mobile phone verification
- Unlimited data views and exports (no credit caps for viewing)
- Strong compliance and data protection
- Excellent CRM integrations included at no extra cost
- Responsive customer support
- Comprehensive onboarding and training
Cons
- Very high pricing that excludes smaller businesses
- Annual contracts required (no monthly options)
- Data coverage varies significantly by region (weaker in Asia and parts of Americas)
- Less suitable for startups with limited budgets
- Some users report occasional outdated data in niche roles
- Pricing transparency issues (requires sales demo)
Apollo.io
Apollo.io is one of the most widely adopted B2B sales intelligence platforms, offering an all-in-one solution for prospecting, engagement, and CRM functionality at competitive prices.
Key features
- Extensive contact database: Access to over 210 million verified B2B contacts and 10 million companies with comprehensive firmographic, demographic, and technographic data across 200+ searchable filters.
- Multi-channel engagement: Has built-in sequencing for automated email campaigns with tracking, LinkedIn outreach and messaging, phone dialing (U.S. and international on higher tiers), and coordinated multi-touch sequences
- Suite of AI-powered features: This includes AI email composer for personalized message generation, automated call analysis and transcription, AI-driven prospect research and recommendations, and intelligent lead scoring based on engagement
- Data enrichment: Real-time contact and company enrichment through CRM data enhancement, CSV file enrichment, API-based enrichment, and automatic updates for job changes.
- Chrome extension: Pulls contact information directly from LinkedIn, company websites, and other sources while browsing. The extension integrates seamlessly with your workflows.
- Built-in CRM: Apollo includes its own CRM functionality for managing:
- Contact relationships
- Deal pipelines
- Task management
- Communication history
- Performance tracking
Pros
- Generous free plan available for testing
- Competitive pricing compared to alternatives
- All-in-one platform reducing need for multiple tools
- Strong CRM integrations (Salesforce, HubSpot, Pipedrive)
- User-friendly interface with intuitive navigation
- Excellent for small to mid-sized teams
- Regular platform updates and improvements
Cons
- Data accuracy concerns reported by some users (outdated contacts, bounced emails)
- Credit-based system can become expensive quickly
- Credits don’t roll over month-to-month
- International dialing only available at highest tier ($119/user/month)
- Customer support limited to email (no phone or live chat)
- Some features locked behind expensive Organization plan
- Recent LinkedIn page delisting raises compliance concerns
- Learning curve for advanced automation features
Explore AnyBiz today!
Muraena shows promise and is ideal for business that is starting out or budget-conscious. However, the problem lies in its ability to scale, which is just as important as starting out.
With various tools in the market today, the best and ultimate sales intelligence platform that can scale your business is AnyBiz.io.
Book a live demo to see how AnyBiz can transform your team’s performance today!
FAQ
What is Muraena AI?
Muraena AI is a B2B lead generation platform that uses artificial intelligence to simplify prospecting for small sales teams and startups. It offers access to over 720 million buyer personas and 30 million companies, with natural language search capabilities that let you find ideal prospects by simply describing your target customer or entering a company domain.
What is the most ideal sales intelligence platform for small businesses and startups?
AnyBiz and Muraena AI are the most ideal options for small businesses and startups due to their user-friendly interfaces. Both platforms offer generous free plans or trials, extensive databases, and essential features like email sequencing and CRM integrations without requiring large upfront investments or annual contracts.
What is the difference between AnyBiz and Muraena AI?
AnyBiz is a comprehensive AI-powered sales automation platform with autonomous agents that handle end-to-end prospecting across email, LinkedIn, and phone channels, while Muraena AI focuses primarily on lead generation and database access. AnyBiz offers more advanced automation and multi-channel engagement whereas Muraena provides a simpler solution for teams that just need quality leads without full sales automation.
