AI vs Manual Prospecting: Breaking Down Your ROI
Is manual prospecting still worth the investment? Sales prospecting is undeniably one of the most important sales activities for various companies, and will remain a staple for many years to come. The essence of sales prospecting may remain the same, but the process requires a massive transformation. This transformation institutes the use of AI. According […]
Smarter Prospecting with AI: B2B Companies On Using Intelligence to Fill Their Pipeline
Before the adoption of AI solutions, prospecting involves a volume-driven approach. Multiple B2B companies rely on a “spray and pray” strategy that institutes sending hundreds of leads to prospects who may not even be interested in your product. Evidently, this presents multiple challenges in prospecting as it neglects precision, timing, and personalization. But do AI-driven […]
Uncovering Effective Sales Outreach: AI Phonecall Software for Recruitment & HR
Whether they are trying to reach hiring managers, heads of talent, or recruiters the method of outreach often boils down to one channel. Voice calls. Otherwise known as phone outreach. It is considered to be an essential part of building relationships and qualifying leads due to its personalized interaction with a live human being. This […]
Best AI Cold Calling Tools for Appointment Setters
Is cold calling dead? Some may argue that its effectiveness is dwindling, with many sales and business leaders expressing their criticism due to the low percentage of success rate it provides for its sales process. With the success rate of 2.3% — so far this 2025 — does this mean appointment setters will no longer […]
What Does “Good” Look Like in B2B Demand Generation for SaaS?
What constitutes a “good” performance? This is the first question the B2B SaaS companies often ask when it comes to refining and scaling their demand generation strategies. Ironically, this question can be answered, by instituting another question within your workflow. Questions such as, “How do we know if our outbound, inbound and conversion efforts are […]
Sales and Recruitment: Exploring AI SDR Tools for Recruitment and Human Resources
Finding decision-makers, qualifying prospects, and converting customers all at a scale are some of the most common challenges that many B2B companies are facing. This quandary is not foreign to recruitment agencies and HR departments. Hence, they sought to develop their sales process with a much more revolutionary approach. Fortunately, the development of AI-powered SDR […]
