Published on May 21, 2025

Conversational AI: SaaS Companies Key To Automate Phone Calls

Daniel Shnaider
10 min read

In a futile attempt to remain relevant, many corporations under the SaaS (Software-as-a-Service) industry implement digital ads in their marketing campaign, or employ some form of gimmick such as newsjacking.

However, would that be enough to power through all the noise?

We at AnyBiz discovered that the ultimate strategy to capture the attention of thousands of people in the crowd is not by shouting a random name, but to whisper it to them making them feel that you have done your research. 

This is an effective endeavor even in a highly competitive landscape such as the SaaS industry, and, of course, it will be difficult to whisper and call the names of your prospect one-by-one, this would be inefficient and extremely tiring.

So what can we do?

Customer experience is a huge factor in ensuring on why we’ve developed our AI agent into the ultimate sales weapon. An integration with AI and a simple phone call software can make all the difference, but we realized that we can do more.

Hence, we’ve developed the ultimate AI sales agent that is capable of multichannel outreach helping  the SaaS industry unlock better sales opportunity by automating outbound calls, personalizing conversations in real time, and integrating  CRMs and sales platforms.

This will take a deeper look into how AI phone agents, achieve an elevated sales productivity by helping managers make informed decisions due to its ability automate tedious tasks, provide multilingual and around the clock sales and customer support, and handle objections on the fly.

We’ll also explore real SaaS use cases — from onboarding product-led growth users to engaging enterprise prospects — and end with a review of AnyBiz and how it can help you obtain unlock the most reliable communication system.

Why AI Voice Agents and Phone System for SaaS?

Perhaps one of the best use case of AI voice agents is how it simulates the role of an appointment setter.

It brings the best of automation, while exercising personalization to make every interaction feel targeted and seen. It is capable of live speech analytics that can handle objection, answer questions or even speak the same language as the prospect. 

But does this mean that it can replace actual sales reps and customer support agents?

Not at all, AI-powered customer communications platform can be used as a reliable tool to further improve call quality and should allow your agents to focus more on high-impact conversations. AI assistants are there to help your representatives handle call volumes and eventually develop customer satisfaction and better call engagement. 

How Are SaaS Companies Use AI?

AI platform and phone system can be used to power the entire sales funnel by optimizing engagement, accelerating revenue growth, and developing automation whenever it is needed. Here are some of its key use cases. 

Inbound Follow-ups and Workflow

Whether it is email, SMS, or LinkedIn, your AI delivers instant outreach and follow-up. Tools like AnyBiz use call automation and AI conversation intelligence for prospects that is most likely to convert, based on customer data. This ensures that leads receive timely and immediate attention before their interest cools down. 

This seamless and immediate engagement increases the chance of a prospect scheduling a live demo or advanced their prospect further down the funnel. Automated calls can confirm every customer details —therefore enhancing customer experience — answer common questions, and perform intelligent call routing to hot leads directly to sales reps ensuring personalized conversation and exceptional customer experience. 

MQL Qualification and Conversation Intelligence

Marketing-qualified leads (MQLs) represent a large volume of potential opportunities, however, most of these leads are not ready for actual human interaction.

An interaction with AI system can be beneficial, since it can automatically reach out to these leads, therefore gathering critical qualification data via natural customer conversation dialogue. AI makes predefined but adaptive questions, deliver exceptional customer experience by tracking customer budget, timeline, needs and decision-making authority. 

AI software allows automated qualification that can frees up sales reps to focus on the highest-value prospects while ensuring that no qualified lead is overlooked.

Trial User Nurturing and Customer Experience

Trial periods are a make-or-break moment in SaaS sales.

AI voice agents provide personalized check-ins during the trial lifecycle, reminding users of key product features, offering tips, and answering FAQs—all without manual intervention.

These tailored conversations elevate the customer experience by keeping the users engaged, reduce churn, and increase the odds of converting trials into paying customers. Furthermore, call interactions are logged and analyzed to identify trial users who may need extra support or upsell opportunities.

Enterprise Targeting

Features like highly tailored outreach campaigns are vital for enterprise decision-makers. AI voice agents can perform this including referencing industry-specific pain points and initiate relationship-building.

Unlike the traditional phone call it AI voice call can quickly gather insights about complex buying processes, and qualify enterprise account efficiently.  Moreover, AI handles concurrent calls with optimized timing and messaging, overcoming typical challenges like gatekeepers and busy schedules.

These applications not only save valuable time for sales and customer success teams but also dramatically increase conversion velocity by ensuring consistent, timely, and personalized engagement. By automating routine calling workflows, SaaS companies prevent leads from falling through the cracks and create scalable, repeatable sales motions that drive sustainable growth.

How Does AI Improve Automated Calling and Other Communication Platform?

Most contact centers employ AI-powered calling solutions, sales tools and business phone systems to improve their inbound and outbound call process.  AI helps enable intelligent automation that has significant contribution to every call center and its entire call management system that can help its sales and support teams. Here’s how.

Call Scheduling Automation to Avoid Missed Calls

Scheduling the proper time and day for a call can be a critical problem not only for the sales team, but also for customer service teams. 

AnyBiz also have the ability to integrate its systems on calendar platforms can help customer support and sales manage leads effectively and never miss a call. Integrated Customer Relationship Management (CRM) systems on the other hand can also help centralize analytics of historical call data, time zones, and individual availability. 

Some corporations also employ AI dialer — or sales dialer —along with the AI agent to automatically call a prospect and dynamically schedules outreach at moments when prospects are most likely to answer. Not only does this avoid any missed calls, but minimize the possibility of dropped calls and other unattended customers in their call queues. 

Real-Time Objection Handling for Conversational Intelligence

During live calls a prospect will often raise concerns about pricing, features or timing. Your customer support teams can usually handle this, but most often the questions are repetitive and the answers are pretty much straightforward and linear. 

Before AI, many companies employ traditional but automated call center software follows a rigid and robotic scripts that can be detrimental to customer experience. AI utilizes Natural Language Processing (NLP) that can sound as a human agent that can understand and respond to customer objections or questions on the spot. 

The AI agent as a sales and voice software solutions can also pivot the conversation, provide relevant information, or escalate to a human agent when needed even during inbound call. This adaptability creates a more human-like and effective interaction that drives engagement and moves the sale forward.

Call Transcription & Sentiment Analysis for Better Customer Experience

Call recording will serve as a receipt for every interaction. This will avoid any misunderstandings, and objections for both parties, the agent and customer, which is vital especially in the sales process, service delivery and for call center work space — call scoring. 

AI can automatically transcribe and capture key conversation points and store them in the CRM. AI-powered sentiment analysis evaluates the prospect’s tone and emotional cues to gauge interest, hesitation, or frustration. AI coaching on the other hand can provide personalized coaching or training to individuals or groups

Multilingual Support to Improve Customer Communication

Language barriers is one of the biggest obstacle for outreach effectiveness. Some companies employ translation software systems, but for some who attained success in their outreach utilizing AI is perhaps the most ideal strategy. 

AI calling tools, such as AnyBiz can support multilingual conversations, allowing voice agents to speak fluently in multiple languages and dialects. This capability broadens your reach, enhances personalization, and increases trust with prospects who prefer communication in their native tongue — a key competitive advantage in diverse sales territories.

What Is the Best AI Voice Tool for SaaS to Power Customer Conversations?

AnyBiz is renowned as the best multichannel outreach for every industry, this include email, LinkedIn and cold calls using AI, making it one of the perfect business tools in the market. But what it stands out amongst its varying features is how it values every customer interaction and ensure that it can help you generate leads.

Here are the advantages of AnyBiz’s AI phone call. 

AnyBiz’s AI Voice Agent: Phone Call Engagement

AnyBiz’s AI sales agent is capable of contacting up to 8,000 leads per month (depending on the level of engagement the calls a month may vary).

AnyBiz’s can make calls for highly engaged prospects, and schedule phone calls for its outreach sequence, and can send call reminders for both prospects and users before the actual scheduled call. 

Multi-Language Capabilities 

The AI is capable of supporting over 30 languages:

  • English (US, UK, Australia, India, New Zealand)
  • Spanish (Spain & Latin America)
  • French
  • German
  • Portuguese (Portugal & Brazil)
  • Italian
  • Dutch
  • Russian
  • Chinese
  • Japanese
  • Korean
  • Hindi
  • Turkish
  • Vietnamese
  • Polish
  • Romanian
  • Swedish
  • Norwegian
  • Danish
  • Finnish
  • Greek
  • Hungarian
  • Slovak
  • Bulgarian
  • Malay
  • Indonesian
  • Multilingual (neutral voice)

Personalization Capabilities: Instructions and Scripts for the AI Agent

You can also provide instructions and scripts to help you configure the AI agent’s behavior and responses. This is to align you communication style and ideal responses.  

Instructions can be customized to match your brand’s tone, communication and across voice style. Here are a few ways to personalize the instructions for your needs:

  • Communication Tone: You can instruct the agent to develop the tone that aligns with your company’s values — you can either tell it to be more formal, professional, friendly or conversational.

  • Handling Objections: You can specify how the agent should respond to certain objections or questions.

  • Focusing on Client Problems: Specify what the agent should ask to understand the client’s specific needs, giving the AI agent the ability to dig deeper into the problem.

Personalizing the Call Script

The call script outlines the exact steps the AI agent should take. You can modify its capability to: 

  • Express its Permission to Speak:
    The first step in any call is to get the client’s permission to proceed with the conversation. You can customize this question according to your situation:

  • Ask Discovery Questions:
    Based on your product or service, the AI agent can ask questions that are most relevant to your target audience:

  • Confirm Next Steps:
    At the end of the call, it’s important to propose the next step. This might involve scheduling a meeting, sending additional information, providing a demo or ask for an existing phone number that the customer have.

Setting Up Responses to Common Questions

The AI agent can also be configured to handle common questions that may arise during the call and can be useful for addressing inquiries about pricing, technical specifications, or other key aspects of your product or service.

Unlocking AI-Powered Calling Systems

AI-powered calling is a necessity in the SaaS space, however, you also need to broaden you capability and find an AI voice agent that is capable of multi-channel outreach and ensure that it can scale with your business. 

 Explore AnyBiz today and watch your business grow: Trial starts at 0.99 USD.

“AI is not replacing lawyers—it’s empowering them. By automating the mundane, enhancing the complex, and democratizing access, AI is paving the way for a legal system that’s faster, fairer, and more future-ready.”

Michael Sterling
CEO - Founder @ Echo

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