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B2B email marketing: What should you send to generate high-quality leads?

Updated: May 9

When it comes to B2B email marketing, the goal is to send emails that will generate high-quality leads for your business. Let's not say "water". Here are some tips on what you should send to achieve that goal:

1. Targeted messages: Your email should be targeted to a specific audience, such as a particular industry or job title. This will help you to tailor your message to their needs and interests.

2. Clear value proposition: You need to clearly communicate the value proposition of your product or service. Explain how your offering solves a problem or meets a need.

3. Call-to-action: Every email you send should have a clear call-to-action (CTA) that encourages the recipient to take a specific action, such as signing up for a free trial or scheduling a demo.

4. Personalization: Personalization is key to making your email stand out. Use the recipient's name and personalize the message to their specific needs or interests.

5. Social proof: Including customer testimonials or case studies can help to establish credibility and build trust with your target audience.

6. Mobile optimization: Many people check their emails on their mobile devices, so it's important to ensure your emails are optimized for mobile viewing.

7. Timing and frequency: Finally, consider the timing and frequency of your emails. You don't want to overwhelm your audience with too many emails, but you also don't want to send them too infrequently. Experiment with different send frequencies to find what works best for your audience.

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You may say that this is good but where are the proves?

Here they are.

1. HubSpot: HubSpot used targeted messaging and personalization to drive a 93% increase in click-through rates for one of their email campaigns. They targeted CEOs and business owners with personalized messages that highlighted their pain points and offered solutions to their problems.

2. Dropbox: Dropbox used social proof to build trust with their audience and increase conversions. They included customer testimonials in their email campaigns to showcase the success their customers had achieved using their product. This helped to establish credibility and encourage more sign-ups for their service.


1. Of course there's no data about exact template they have used but there are many resources available online that offer templates and examples of effective B2B email campaigns. Here are a few places where you can find templates and examples:

2. HubSpot: HubSpot offers a variety of email templates for different types of B2B email campaigns, such as lead nurturing, event promotion, and sales follow-up. You can also find examples of successful email campaigns from other businesses.

3. Mailchimp: Mailchimp offers a library of email templates that can be customized for different industries and purposes. They also provide tips and best practices for creating effective email campaigns.

4. Campaign Monitor: Campaign Monitor offers a range of templates and examples for B2B email marketing campaigns, including welcome emails, newsletters, and promotional emails.

5. Canva: Canva provides a variety of customizable email templates that can be used for B2B email campaigns. They also offer design tips and best practices to help you create visually appealing emails.

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We hope you found it informative and useful. Before you go, I'd like to encourage you to subscribe, and leave a comment below. If you enjoyed this article, be sure to hit the like button and share it with your friends and colleagues.

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