Unify GTM is one of the most popular platforms for sales teams planning to streamline and scale their outbound outreach efforts. Designed as an all-in-one go-to market solution, Unify GTM helps sales teams connect data, automate campaigns, and manage multi-channel engagement.
For many organizations, Unify GTM offers an attractive solution. However, as sales teams grow and their goals evolve, Unify GTM may not be enough. Other businesses need more advanced automation, better features, stronger AI capabilities, and so on.
This article aims to help you navigate that decision. We’ll explore the best alternatives to Unify GTM, compare their strengths and weaknesses, and highlight which tools are best suited for different types of teams.
What is Unify GTM and how does it work?
Unify GTM is a go-to-market platform that uses artificial intelligence and intent data to streamline and automate outbound sales. Built to help sales and marketing teams manage outbound outreach more effectively, its core offer is to centralize prospect data, streamline communication across multiple channels, and automate repetitive sales tasks so teams can focus on closing deals instead of managing tools.
Typical use cases for Unify GTM include:
- Building and managing outbound sales campaigns
- Enriching prospect lists with additional contact data
- Running multi-channel outreach at scale
- Tracking engagement and campaign performance
Key features of Unify GTM
Unify GTM has a full suite of tools designed for simplifying and accelerating outbound sales. Some of its core capabilities include:
- B2B data enrichment: Unify GTM pulls in additional details from over 30 sources about leads (such as job titles, company information, and verified contact details) to help sales teams target the right people with the right message.
- Unify browser extension: This assists the enrichment process on web, CRM, and socials. SDRs can spend less time manually hunting for data, and more time nurturing the prospects.
- AI prospecting and qualification by AI agents: Unify GTM’s AI sales agents research, analyze, and qualifies every lead based on your needs.
- 25+ Unify signals: Unify enables precise targeting of prospects using various intent data and actionable signals. These signals can then be used to automatically build audiences and sync data to your CRM.
- CRM integrations: Unify GTM integrates with popular CRMs like Salesforce and HubSpot, allowing teams to keep their sales data synchronized automatically.
- Plays and automation: With Unify, teams can set up sequences, follow-ups based on triggers or signals, and manage outreach processes with minimal manual effort.
- Deliverability protection: Unify GTM also promotes their “Bounce Protection” feature which claims to ramp up sending gradually to build sender trust and make sure your domains are ready for scaling outbound efforts.
Common limitations of Unify GTM
Unify GTM is a capable platform, but like any software, it isn’t a perfect fit for every business. As teams grow and their needs evolve, many begin to notice limitations that push them to explore other options. Let’s look at the most common reasons users search for Unify GTM alternatives.
- Pricing challenges: As outreach volume increases and additional features are needed, costs can rise quickly. For smaller teams and startups, Unify GTM may be on the higher end of pricing.
- Feature gaps: While Unify GTM covers many core outbound functions, it doesn’t always provide the full range of capabilities modern sales teams expect. Some common gaps reported by users include limited AI-driven personalization, fewer advanced automation options, and restricted multichannel functionality.
- Learning curve: Some new users feel that setting up sequences and plays take significant time and they need to be tech-savvy. The interface isn’t intuitive for everyone, and managing workflows can become cumbersome. For sales teams that need to launch quickly and use without heavy onboarding, this complexity can slow adoption and reduce productivity.
- Scalability: As companies grow, their outreach processes become more demanding. Some teams discover that Unify GTM struggles to scale smoothly in areas such as managing large prospect lists, running multiple campaigns simultaneously, and setting up multiple signals.
5 best Unify GTM alternatives to boost your sales
Here are five of the top Unify GTM alternatives for sales teams looking to boost sales and maximize outreach capabilities.
1. AnyBiz.io
AnyBiz.io provides a comprehensive, end-to-end sales automation solution designed to handle outreach, engagement, and early-stage sales pipelines. Unlike other tools that merely support your sales tech stack, AnyBiz is built to independently run these processes, making it an excellent option for teams looking for a more holistic solution. Its AI SDR capabilities enable sales team to scale efforts without adding manpower.
Key features
- All-in-one AI sales automation platform: AnyBiz consolidates lead research, enrichment, automated outreach, drip campaigns, follow-ups, and conversion tools into one platform, streamlining the sales process and reducing reliance on multiple tools.
- Warmup and email deliverability: The platform optimizes email deliverability, ensuring cold emails land in inboxes, not spam folders, which is especially beneficial for outbound-heavy teams.
- AI sales agent for multichannel outreach: AnyBiz features an AI-driven Sales Development Representative (SDR) capable of handling email outreach, LinkedIn engagement, and AI-driven phone calls with human-like interaction. It can also schedule and remind prospects for meetings.
- Built-in prospect database: The platform offers access to over 300 million prospects, eliminating the need for external enrichment providers and speeding up setup.
- Social media brand awareness tools: AnyBiz supports social media engagement by auto-posting on multiple platforms and generating content engagement opportunities.
- Conversion-focused hyperpersonalization: AnyBiz personalizes messages and outreach based on the prospect’s behavior, job role, industry, and even life events (such as job changes), ensuring timely and relevant communications.
Pros
- Since it’s a comprehensive, all-in-one solution for outreach and engagement, it lessens the need for multiple tools in tech stack
- Strong focus on email deliverability and inbox placement
- The multichannel outreach also streamlines outreach efforts
- AI-powered personalization and landing page generation enable better conversions
- Easy-to-use centralized dashboard for tracking outreach and engagement
- Wide range of integrations with popular CRMs and automation tools
Cons
- May not be ideal for teams looking for a simple, single-use tool
2. Clay
Clay is an AI-powered sales intelligence platform designed to simplify the lead generation and outreach process. It effectively integrates data from over 150 external sources, enabling sales teams to enrich their contact data, engage leads at scale, and manage outreach efforts seamlessly.
Key features
- Waterfall data enrichment: Clay pulls real-time, accurate contact details from multiple sources, ensuring comprehensive and up-to-date prospect profiles. This eliminates the need for manual data entry and tool or tab switching.
- AI-powered messaging and sales engagement: The Clay Sequencer helps automate personalized outreach, sending tailored messages to prospects at the right time.
- AI-driven lead scoring: Clay automatically assigns lead scores based on specific criteria, so your sales team focuses on the highest-value prospects.
Pros
- Multiple sources help ensure that prospect profiles are always updated
- The automations handle the repetitive tasks so human sales agents can do other high-value tasks
- Integrates with popular CRMs and data tools, reducing manual data entry and enhancing workflow efficiency.
Cons
- While the platform offers great flexibility, it can be challenging for new users to master, especially when building complex workflows.
- It does not manage the full sales cycle, including deal tracking or pipeline management.
- The credit-based pricing system may not be cost-effective for smaller teams or businesses on a tight budget.
- Clay integrates with third-party data sources, so the quality of your data depends on the reliability of those external providers.
- Some users report encountering bugs and workflow issues, which can hinder the user experience and reduce overall effectiveness.
Related Reading: Clay Review: A Comprehensive Look at Pricing, Features, and More
3. Instantly
Instantly is a powerful cold email automation platform designed to help sales teams and entrepreneurs scale their email outreach efforts. The platform combines automated email campaigns, email verification, warmup tools, and A/B testing.
Key features
- Cold email campaign automation: Instantly’s core functionality focuses on automating cold email outreach with personalized messaging. Its AI Sequence Generator and Subsequences features help create effective email sequences, sending automated follow-ups based on engagement signals.
- Email warmup: Instantly includes a built-in warmup feature that improves deliverability and prevents emails from being marked as spam.
- AI-powered lead database: With access to a B2B database and AI-driven search, Instantly helps you find leads quickly. The platform’s new waterfall work email enrichment feature ensures you only contact valid leads.
- Unibox: This feature consolidates replies from multiple inboxes into a unified dashboard. It also includes AI-powered reply suggestions and early access to an AI Inbox Manager to engage with leads who’ve responded positively.
- Website visitor identification: Instantly allows you to track US-based website visitors, providing valuable insights into potential prospects already engaging with your site.
Pros
- The ability to enable users to send high-volume emails with unlimited inbox connections is cost-effective for scaling
- The platform is relatively straightforward and easy to use
- The AI features help streamline campaign creation and lead sourcing
Cons
- While Instantly offers some CRM-like features, it is not a full CRM solution. It lacks comprehensive pipeline management and deal tracking, requiring integration with external CRMs.
- The pricing model can become costly as teams scale, especially with additional add-ons for lead databases and CRM functionalities.
- The quality of AI-generated content in the Sequence Generator can vary, which may require additional editing and oversight for optimal results.
- While Instantly offers some reporting and analytics, its focus is more on outreach rather than deep deliverability insights
4. Apollo
Apollo is a powerful sales intelligence and email finder platform with a vast database of over 200 million verified B2B contacts. It provides AI-driven data enrichment, lead scoring, and email outreach automation to ensure that sales teams can engage with the right prospects at scale.
Key features
- Extensive contact database: Apollo has an impressive database of over 210 million B2B contacts which they mention are continuously updated to ensure accurate data
- AI-powered data enrichment: Apollo integrates data from multiple external sources to provide enriched, real-time insights into potential leads. This helps users identify high-intent prospects.
- Email verification: Apollo’s 7-step email verification process ensures that only valid emails enter your pipeline, reducing bounce rates and improving deliverability.
- AI Sales Assistant: Apollo’s AI-powered assistant automates lead scoring, follow-ups, and personalized outreach, allowing sales teams to engage prospects at the right moment based on real-time signals.
- Chrome Extension: The Apollo Chrome extension allows users to extract contact information directly from LinkedIn profiles and websites.
Pros
- The extensive database provides a huge pool of prospects and companies
- The automated features take care of key aspects of the sales process like lead scoring and following up
- Integrations with popular CRM platforms allows sales teams to easily manage leads and track their progress without switching between tools.
Cons
- Despite its vast database, some users report inaccuracies in Apollo’s data, including invalid emails and unreliable phone numbers.
- Users have noted that Apollo’s email verification system doesn’t always catch invalid emails, leading to high bounce rates, which negatively affects deliverability.
- Apollo’s database is more reliable for U.S.-based contacts, with users in Europe reporting inaccuracies, particularly with phone numbers.
- While Apollo offers a free plan, many users have expressed frustration with the hidden costs associated with premium features, including additional fees for using the lead database and CRM integrations.
- Apollo has been reported to experience slow performance when handling large datasets.
5. Seamless AI
Seamless AI is a B2B prospecting platform designed to help sales, marketing, and recruitment teams find and engage with high-quality leads. It uses AI-powered algorithms to continuously scan the web for updated, verified business data so users can access accurate contact details and company information.
Key features
- Lead builder and prospector: Seamless AI helps users build targeted lead lists by filtering for specific criteria such as job titles, company size, location, and industry.
- Real-time data verification: This helps reduce bounce rates and minimize wasted outreach efforts by ensuring contact information is current and accurate. And yes, this includes tracking job changes, so users can stay updated on key contacts moving to new roles or companies.
- Buyer intent data: The platform offers insights into purchasing signals from various domains, helping sales teams track buyer intent and target prospects who are more likely to convert.
- AI Writer: With its AI-powered copywriting tool, Seamless AI helps sales teams create personalized, compelling email copy that resonates with their target audience.
Pros
- The contact database is pretty extensive, with over 1.3 billion contacts.
- Easy to use and intuitive interface
Cons
- Many users report encountering incorrect phone numbers and missing or irrelevant information. This can harm inbox placement and lead to wasted outreach efforts.
- Seamless AI lacks built-in support for email deliverability or warmup automation. This can lead to issues with emails landing in spam folders, especially when scaling outreach efforts.
- There seems to be an imbalance in terms of coverage for industries and niche sectors.
Why choose AnyBiz.io as the top Unify GTM alternative?
When it comes to sales automation and optimizing outreach, AnyBiz.io is a powerful alternative to Unify GTM, offering a more complete solution with advanced AI capabilities. Below, we dive into the key features that set AnyBiz.io apart from other platforms.
AI-powered multi-channel outreach
AnyBiz.io’s AI-driven sales automation is designed to engage prospects across multiple channels, including email, LinkedIn, and AI phone calls. This multi-channel outreach approach allows your sales team to reach prospects where they are most likely to engage, increasing your chances of securing meetings.
Whether it’s sending personalized emails, making connection requests on LinkedIn, or conducting phone calls with human-like AI, AnyBiz.io ensures your outreach is diverse and impactful. The AI also adapts follow-up sequences based on recipient behavior, streamlining the process and enhancing engagement.
Built-in deliverability and warmup
AnyBiz.io doesn’t just focus on automating outreach. It also ensures that your emails actually reach the recipient’s inbox by providing you with a solid foundation for success.
With built-in email warmup and deliverability monitoring, AnyBiz.io gradually builds your sender reputation by simulating organic interactions, ensuring your messages don’t end up in spam or the promotions tab. This deliverability-first approach makes AnyBiz.io a great choice for businesses that rely heavily on cold email campaigns for lead generation.
Full automation from prospect to meeting
AnyBiz.io offers full automation throughout the sales process, from initial prospecting to meeting booking. The platform automatically identifies, qualifies, and categorizes leads based on their behavior and engagement, allowing your sales team to focus on high-priority prospects.
With AI-driven email sequences, personalized outreach, and automated follow-ups, AnyBiz.io ensures that leads are nurtured throughout their journey, leading to more conversions. The built-in scheduling tool further simplifies the process by automatically booking meetings for your sales reps.
Choose the best Unify GTM alternative to scale your sales outreach
When comparing AnyBiz.io to Unify GTM, the former stands out due to its comprehensive suite of tools that extend beyond prospecting and lead generation. AnyBiz.io’s built-in email warmup, multi-channel outreach, and full automation from prospect to meeting make it a standout solution for sales teams looking for efficiency and scalability.
For businesses looking for a robust, scalable solution to manage and automate their sales processes, AnyBiz.io is a top alternative to Unify GTM. With its AI-powered outreach and comprehensive tools, it’s a powerful platform designed to streamline sales and drive results. Try AnyBiz today.
FAQ
What is Unify GTM?
Unify GTM is a sales and marketing platform designed to help businesses streamline their go-to-market strategy. It offers tools for managing outreach campaigns, automating lead generation, and enhancing sales processes.
Why look for Unify GTM alternatives?
While Unify GTM offers useful features for sales and marketing teams, many users seek alternatives due to its limitations in integration flexibility, advanced automation, and deliverability support. Alternatives like AnyBiz.io provide a more comprehensive, all-in-one solution for sales automation.
Which Unify GTM alternative is best for small teams?
For small teams, AnyBiz.io stands out as an ideal alternative due to its ease of use, AI-driven automation, and scalability. It offers an all-in-one solution without the need for additional tools or complex integrations, making it a great fit for smaller teams.
Is AnyBiz.io better than Unify GTM?
AnyBiz.io is a strong alternative to Unify GTM, especially for businesses looking for a more comprehensive, AI-driven solution. With built-in deliverability tools, AI sales agents, and full automation, AnyBiz.io offers more advanced features and better scalability than Unify GTM.
What features should a GTM platform have?
A strong GTM platform should include AI-powered lead generation, multi-channel outreach (email, social media, phone calls), advanced data enrichment, automation, analytics, and robust integrations with other sales tools. AnyBiz.io excels in these areas, offering a more complete solution than many alternatives.
