Top B2B Demand Generation Strategies for Marketing Agencies
Development of marketing strategies, management of campaigns and initiating organic growth are just some of the various responsibilities of marketing agencies. Given their responsibilities, their capability to give a company the necessary marketing boosts, and their contribution to the growth of a business, demand generation strategies should be easy right? Not exactly. There are companies […]
Uncovering the Best AI Outbound Sales Platforms for Sales Development Representatives
There is an ongoing complexity and complication for every Sales Development Representatives (SDRs), especially this year of 2025. What are they? Many SDRs are now expected to deliver faster results, manage more touchpoints, and handle an overwhelming number of prospects across different channels, along with the expectation of not being burnt out or letting a […]
Best AI Tools for Scaling B2B Demand Generation
Suppose you are out there fishing, you have the best fishing rod, a large number of tackles, and the bait. You are now ready and think that you can now catch all the fish in the lake with your equipment and gear. However, it turns out that the lake — or river — doesn’t even […]
B2B Demand Generation Benchmarks in Insurance Companies
With its long sales cycles, intricate buyer journeys and stringent regulatory environments insurance companies are one of those industries that may have the most challenging demand generation requirements. Insurance companies are part of a wide range of financial services that requires solid sales strategies. Although considered a requirement for every country, it can still be […]
Discussing ROI: Cost of AI Lead Generation vs Traditional Lead Gen in the US Market
Lead generation in 2025 will transform but sales teams across the U.S B2B will continue to have their tech stacks and budgets evaluated, this means that the debate between AI-powered lead generation and traditional methods will be more heated than ever. With AI becoming more accessible, sophisticated and innovative, and has the potential to be […]
AI for B2B: How AI Finds High-Intent Leads in B2B Niches
The traditional lead generation and B2B marketing process involves reliance on outdated contact lists and developing their outreach campaigns by contacting and outreaching any potential leads in hopes that someone will purchase their product. It is like casting a wide net on a lake full of herrings, but hoping to catch a pomfret fish. The […]
